What It Means to Be a Seeker

When I first started West Co, I knew I wanted to build more than a clothing brand.

I wanted to build a community.

A community of women who said yes to early mornings, spontaneous road trips, coastal walks, sunrises and trying something new even when it felt a little outside their comfort zone.

That’s where the idea of a Seeker was born.

Being a Seeker has nothing to do with how far you hike, how many mountains you’ve climbed or whether you’ve ever camped before.

It’s a mindset.

It’s choosing curiosity over comfort.

It’s saying yes to the invitation.

It’s introducing yourself to someone new.

It’s swapping your phone for a sunrise every now and then.

It’s believing that some of life’s best moments happen outside.

Since our very first West Co Club event, I’ve watched complete strangers become friends, women arrive feeling nervous and leave with plans for their next adventure together.

Those moments remind me that the best part of West Co has never been the products.

It’s always been the people.

The Seeker community isn’t about being the fastest, fittest or most experienced person on the trail.

It’s about encouraging one another to explore, grow and create memories together.

Wherever you are in your adventure, we’re so glad you’re here.

Welcome to West Co.

— Jordz